Visibility of the Service: R.1-4 The service supports search engine optimization (SEO).

• Short Title: Visibility of the Service: R.1-4 The service supports search engine optimization (SEO).
• Source Documnent: DINI Certificate for Open Access Publication Services 2019
• Source Document Link: https://doi.org/10.18452/21759
• Publishing Organisation: DINI Working Group "Electronic Publishing"
• Date of Publication: 2020-08-21
• Topic: Discovery/ indexing/ search
• Keywords: visibility, SEO, search
• Addressed Stakeholders: data service providers
• Full Text: To increase search engine visibilit y,the service supportsthe search engines’ andinitiatives’ means toimprove the documents’findability, e.g. support of vocabularies (e.g. schema.org), qualified links (e.g. sig-nposting.org) or guidelines(e.g. Google Scholar Inclusion Guidelines for Webmasters).